Light is the word, the word is love, love is knowledge, knowledge is freedom, freedom is light, light is energy, energy is all

Vittorio Storaro

I'm a photographer, director of photography and happy video maker. I'm an eclectic photographer. I work in advertising, in fashion beauty, design and film. One of my specialties is portrait photography or rather the "face of people", as i like to say, without much distinction of use, be it fashion, advertising portraiture. In front of my lens models, businessmen, managers, tv and camera people, but also private and ordinary people who wish to have my vision. In the drawer there is Degree in Communication and a Degree in Direction Of Photography.

Portraying people is for me a beautiful game: battle and seduction at the same time, complicity and competition, certainly communication. When I face a subject, I have to do it in my own way, loving, desiring them; or pretending to hate them and to be repelled by them. I know that many photographers manage to have a more detached relationship with the subject and in some ways I envy them, but I need to move in my own way.

To photograph means to amaze, fascinate, excite and exceed the expectations of others (including those who already know my work and what it means to work with me). The images establish an ongoing relationship between what we are and what we aren’t internally; so the shadow, which absorbs the light in itself, becomes symbol of our unconscious that encloses ourselves. The fight that is established between the conscious and unconscious becomes in photography and cinema the struggle to restore the light. To me, the research and the construction of beauty, the real one, not conventional, not pre-cooked, is almost a vocation, a thought that has accompanied me in all my work. When you have in front of your lens a beautiful fashion model, it is easy and natural to think of the charm and glamor; but this is a simple concept, trivial too. Instead beauty is sometimes contained in a concept that leaves feelings, thoughts, messages to the imagination or in a simple suspended hand revealing grace, restraint or modesty.